Gorilla Glue products enable users to create a bond that feels like a monolithic structure. With Gorilla's wide range of products, users seldom get confused in choosing their products and end up buying the wrong product, which doesn't suit their problem space, and end up blaming the brand. This brings down the brand sales and impacts the trust amongst the users. Also, buying the product from the store or online retailer often leaves the users confused about the right product due to the limited access to product information and recommendations.